Restaurant Branding 101: How to Build a Restaurant Identity

Congratulations, you have decided to open a restaurant! Before you go off in excitement and start opening right away, there are a few aspects that you might want to give a serious thought on. Most important aspect probably is the marketing & branding; how are you going to build and maintain your restaurant’s identity?

It is important to think about this early on because it might affect the architecture, design, makeup, etc. of your restaurant. If you are interested in knowing how to build a restaurant identity, scroll on!

Key factors

Simple and straightforward questions shape the basics of your branding; What kind of restaurant is this to be? What will you be serving? How do you want the ambiance of the restaurant to be like? What should your customers feel and remember about your restaurant? All these things matter, a lot, in fact. These things should be on your mind when you start thinking about branding:

    The right name – it should be search friendly, should give a signal about your restaurant type and of course, should be catchy.

    The all-important logo – the logo is your ultimate identity; it will be recognized by all the stakeholders and should beautifully represent restaurant’s values.

    Décor – Shine up your restaurant and polish it according to the restaurant’s branding. Customers give a lot of importance to the decor in the modern social media age and hence should be taken seriously.

    Online platform – Your website! How it is presented, how is the design; it all matters!

    Customer service – This should go along with your theme; how you welcome the customers, how you get the orders, how you handle the complaints etc.

    Restaurant menu – how you have the menu designed and presented is a very important factor. It should be properly branded according to the theme and its language, imagery, and layout all matter. Menu items should be listed in a special order that will appeal to most of your customers.

It is important to consider all the factors listed above and also all these should be coherent. A beautifully designed website but not adhering to the theme will not add effectually in the branding campaign.

Getting more ideas

It will be helpful if you search for and see other examples that how restaurants can make and maintain a successful brand. If you are to look for good examples, you might consider going to different online platforms like Pinterest, 99 Designs, Instagram, etc. Social media image sharing sites like Pinterest, Instagram will have multiple branded designs for you to consider and learn.

Freelance designer marketplaces such as 99 Designs, Fiverr, can provide you with the services of the right designer for your customized work. The Dieline is an excellent example of branding examples specific to restaurant design. One other in the same category is One Xtra Pixel.

8 Tips to Make Your Restaurant a Holiday Success


The holiday season is fast approaching, you as restaurant owner need to utilize this time effectively. The restaurants are packed with customers during the holiday season, as many tourists, foodies, couples, and families want to enjoy as well as have the best meal. Therefore, you can generate a significant amount of revenue; up to a quarter of total annual revenue. However, if you don’t know where to start from, or anything hasn’t clicked your mind yet, then no need to worry. Here, I will present you a few tips to make your restaurant a holiday success.

Get yourself ready for reservations

During the holiday season, many enthusiasts want to leave their home, have fun and enjoy tasty food. Restaurants are jam-packed during these days. Therefore, many people want to make reservations ahead of time. That’s why you need to make an intelligent plan to handle these reservations and the meal plans. So, that you can save yourself from fussy situations, where you might have to cancel some reservations.

Prepare a winter holiday menu

Winter holidays are not the ordinary time for restaurants. Therefore, no ordinary menu will do. Therefore, you need to prepare a special winter holiday menu, to entertain your customers. You must take essential steps to ensure the menu is followed, direct your staff, make sure every ingredient is available, intelligent guess of how much to prepare, etc. You can also use price attraction or several menus.

Send holiday greeting cards

You might say that the age of sending greeting cards has long passed. But it’s not that greeting cards are not used now, it’s just that their mode is changed. Now, you can use text messages, calls or emails to promote your offers and make your customers feel special.

Stock your Inventory

Having to decline your customers their favorite meals, can be destructive for you. Therefore, make sure to stock your inventory before the start of holiday season. Make sure everything on your checklist is marked so that you can save yourself from embarrassment.

Use social media

Social media has revolutionized the mode of communication. Use it to your full advantage. Social media sites like Facebook, Instagram, Twitter, Snapchat, etc. are a perfect way to promote your offers. Start your promotions well ahead of the winter holidays.

Use winter decorations

You would want to give your customers, a feel of winter and sense of holidays. The best way to do so is decorating your restaurants using winter themes and artworks. These themes can vary depending upon your area, but the gist of winter decoration remains the same.

Assemble your staff

Make sure to instruct your staff about the challenges of winter holidays and that they are well prepared to handle them. Complete your hiring and training procedure at least 4 to 6 weeks before the winter holidays, to avoid any mishaps or mishandling. Make sure that full force of your staff is available.

Make use of ads

Use winter holiday-themed ads to promote your restaurant. You can use google ads or other social media posts or ads, for showcasing your special holiday offers. Doing that, you can reach a lot of people and potentially new customers.

7 Simple Yet Effective Ideas for your Restaurant Grand Opening

After countless sleepless nights of planning and hard work, your restaurant is finally ready to open. The best way to announce your presence in the community is by commencing your restaurant through a grand opening. We have listed down ideas to help you have an amazing grand opening.

Inviting Friends and Family

Having a soft opening before your grand launch is quite important. It will help you notify your flaws and tweak simple changes in your grand opening strategy. Inviting family and friends on the soft launch is a great way to start. Your staff will get hands-on experience of interacting with a fully packed restaurant. In case of any mishap, your guests will be understanding and won’t make a fuss about it.

Invite Influencers

For maximum marketing and publicity, it’s important to invite different media influencers to your platform. Online bloggers and social media personalities have thousands of dedicated followers. A single acknowledgment or tweet can deviate potential customers to your doorstep. It will open doors for your restaurant business to tap into the unaware audience and get your word out quicker.

Establish a partnership with a charity

Having a charity or supporting a cause that you truly believe in will help you establish your brand’s worth and make a connection with the public. It will showcase your priorities that you want to help the local causes and make a difference in the community. Sort out charities that are related to your business/brand so the effect can be maximized.

Give out Offers

Having special discounts and offers on your grand opening will ensure maximum audience at your venue. Plan redeeming offers so your customers can visit again and enjoy your delicacies. Free Drinks, 50% off or free appetizers are a few good offers to consider.

Decorations

Having your restaurant well-decorated for the grand opening is crucial. Massive printed banners on the front door along with balloons and ribbons throughout the venue should be placed. Locals will get attracted to the glam increasing traffic for your opening night.

Executing a Marketing Strategy

You need to plan out a marketing strategy according to your budget. In case you are low on budget, you should consider Facebook location-based ads instead of the expensive billboards or radio announcements. Focus on targeted marketing around your locality. Sending out press releases to the local media and inviting them to the event are also good options to consider.

Live Entertainment

It’s really important that you keep your visitors interested throughout your grand opening. Arrange live entertainment for them so they may enjoy it alongside having your menu. Be creative with your entertainment ideas and plan something that will interest your local audience. Planning the entertainment is recommended so you may increase curiosity within the public. You can also ask local talent to perform on your grand opening. It will send out a good message for your brand and will be quite less expensive as well.

Key Mistakes Common in Restaurant Marketing

Worried about the declining revenue of your restaurant? Don’t know what is going wrong?  Thinking of ways to attract more customers? Well, these questions can baffle the mind of any restaurant manager. These problems can arise due to a variety of reasons. However, the problem might be with the methods used for marketing. Some of the mistakes that you might be making while devising your marketing strategy are as follows:

Don’t know who you are targeting

Knowing the scope and target of your business venture is highly imperative for its success. If you think that you can facilitate every portion of the population, then you are gravely mistaken. Compromises have to be made. To know your target, you need to know about yourself and your business motto. Then, you need to formalize the specifications of the customer that you should be targeting. Know your market, area, beliefs, culture and wealth of the population.

Don’t understand your competition

If you don’t know what you are up against then how can you counter it? You need to know about your rivals before you make your marketing plan. See, how much market each of your competitor shares. Visit their restaurants once or twice. See their setup, their menu, service, prices and taste their food. See what customers are lacking. Comprehend how you can offer something different?

Don’t have a direction

If you don’t have motto or mission statement, then it is over before it even started. Figuring out the plan and methodology comes after your motto. If you don’t have a clear direction then, you are likely to fail. Even if you provide quality service, you will suffer in the long run.

Failing to retain customers

Do visitors not return once they leave your door? Well, that can be a big problem, as about half of the business of a restaurant depends on its old customers. You need to know about your customers. What they like and what they don’t. Provide them with quality food, service, environment and moderate prices.

Don’t know which social platform to use

With so many modes of marketing available online, it is difficult to choose the starting point. You can go for TV commercials, poster, vouchers, text messages or other social media sites like Facebook, Twitter, Instagram, etc. To get best results you need to know the latest trends and exploit them.

Lacking uniqueness

You are sticking to conventional recipes and menus. If you are not trying something new, then probably your customers will get bored and will look elsewhere for different things. Therefore, you need to keep switching menus, tweaking your recipes, combining menus into deals, special dinner nights, etc. to always keep your customers guessing.

You are in a rush

You have just started your business, or a short time has passed, and you want early success. The road to success is not easy, and it certainly can’t be completed overnight. You need to have patience. Give yourself some time. Let your business to settle in. Let your marketing strategy work. Don’t rush things. Often an efficient marketing strategy takes weeks and sometimes months to produce results.

Understanding Why a Restaurant Staff Resign

restaurant resign
Standing out in the restaurant industry is quite competitive however, it doesn’t mean that you should give your staff a hard time. You can significantly increase your employee turnover by making a few adjustments at your restaurant.

We have listed down a few reasons that result in unsatisfied staff leaving and quick fixes to prevent this.

Long Hours

In the restaurant industry, employee burnout rate is quite high due to improper working hours. With over 10-12 hour shifts during the week, employees certainly lose motivation. Therefore it’s imperative to have a constant schedule for your staff. This will allow them to plan their daily activities accordingly and take out time for leisure as well. Working long hours inhibits your employees to have a good social life negatively impacting their personality.

A difficult strategy to counter this problem is to provide your employees with two days off, a concept unheard in restaurant business. Yes, it will require more work initially however you’ll soon see the countless benefits as you won’t have to hire staff constantly.

Low Salaries

For most individuals, salary is the sole motivation. People will continue to work if they feel their time and effort is being worth compensated for. Even on low budget, you can create a healthy monetary reward system for your employees.

Giving out bonuses to your employees when they hit well-defined KPIs is important. Your employees will feel more exuberant towards achieving the goals defined by you. Secondly, you should give out performance based raises to your employees. Do not simply give raises based on loyalty to the restaurant but instead define performance criteria specifically to achieve a certain raise.

Underachieving Coworkers

A few black sheep are always there in the workplace. They’ll manage to get through unnoticed by doing the bare minimum. This shoots down the morale of the fellow high performance workers. They’ll have to compensate for the work left by their fellow employee. Therefore it’s important to hold one to one meetings with your employees to understand their concerns around the workplace.

Feeling of Underappreciation

Having the “Customer is always right” attitude and neglecting your employees altogether can quickly force them to leave. Therefore it’s important to thank your employees for their constant effort. Neglecting their share of work in your business can have adverse effects on it.

Low Quality Equipment

Before opening your restaurant, it’s important to buy quality equipment to avoid any hindrances during the working hours. Employees will utilize any equipment they are provided with however getting them through a lot of trouble is never good. For consistency and quality in their work, it’s important to provide your employees with the best resources available.

Terrible Management

Many times you won’t realize if you are hard to work with but your employees will certainly notice. Initially employees will go on with you simply because they are being compensated through payment. However, after a while any employee will feel discomfort and will simply leave the workplace. So learn to treat your staff pleasantly to form a long lasting working relationship.

6 Reasons Why a Restaurant Staff Would Leave

Standing out in the restaurant industry is quite competitive however, it doesn’t mean that you should give your staff a hard time. You can significantly increase your employee turnover by making a few adjustments at your restaurant.

We have listed down a few reasons that result in unsatisfied staff leaving and quick fixes to prevent this.

Long Hours

In the restaurant industry, employee burnout rate is quite high due to improper working hours. With over 10-12 hour shifts during the week, employees certainly lose motivation. Therefore it’s imperative to have a constant schedule for your staff. This will allow them to plan their daily activities accordingly and take out time for leisure as well. Working long hours inhibits your employees to have a good social life negatively impacting their personality.

A difficult strategy to counter this problem is to provide your employees with two days off, a concept unheard in restaurant business. Yes, it will require more work initially however you’ll soon see the countless benefits as you won’t have to hire staff constantly.

Low Salaries

For most individuals, salary is the sole motivation. People will continue to work if they feel their time and effort is being worth compensated for. Even on low budget, you can create a healthy monetary reward system for your employees.

Giving out bonuses to your employees when they hit well-defined KPIs is important. Your employees will feel more exuberant towards achieving the goals defined by you. Secondly, you should give out performance based raises to your employees. Do not simply give raises based on loyalty to the restaurant but instead define performance criteria specifically to achieve a certain raise.

Underachieving Coworkers

A few black sheep are always there in the workplace. They’ll manage to get through unnoticed by doing the bare minimum. This shoots down the morale of the fellow high performance workers. They’ll have to compensate for the work left by their fellow employee. Therefore it’s important to hold one to one meetings with your employees to understand their concerns around the workplace.

Feeling of Underappreciation

Having the “Customer is always right” attitude and neglecting your employees altogether can quickly force them to leave. Therefore it’s important to thank your employees for their constant effort. Neglecting their share of work in your business can have adverse effects on it.

Low Quality Equipment

Before opening your restaurant, it’s important to buy quality equipment to avoid any hindrances during the working hours. Employees will utilize any equipment they are provided with however getting them through a lot of trouble is never good. For consistency and quality in their work, it’s important to provide your employees with the best resources available.

Terrible Management

Many times you won’t realize if you are hard to work with but your employees will certainly notice. Initially employees will go on with you simply because they are being compensated through payment. However, after a while any employee will feel discomfort and will simply leave the workplace. So learn to treat your staff pleasantly to form a long lasting working relationship.